Compare two complete supply systems, not one machine against one bottle price.
The decision includes bottle design and durability, return rate, collection and sorting, storage, labels, rejected bottles, labour, washing utilities, validation, downtime, inspection and the reliability of new-bottle supply. A washer may be technically capable while the overall return loop is commercially or operationally weak.
Direct answer: reusable-bottle washing is preferable only when accepted bottles can be recovered in sufficient condition and volume, the process can remove the real contamination and labels, the site can support utilities and controls, and the measured cost and risk compare favourably with new supply under stated assumptions.
UK guidance describes reusable packaging as packaging designed so it can be used several times and still meet applicable end-of-life requirements. See the GOV.UK guidance on packaging waste environmental responsibilities. For food use, packaging must also be suitable for food contact; see the GOV.UK food labelling and packaging overview. These references do not approve a specific bottle or wash process.